The UAE’s automotive landscape is set to welcome a new name in intelligent mobility as Al Ghurair Mobility signs an exclusive distribution agreement with Chery Group to launch LEPAS, the Chinese manufacturer’s latest automotive brand, across the Emirates.
The official signing took place in China and was attended by John Iossifidis, Group Chief Executive Officer of Al Ghurair, Oscar Rivoli, CEO of Motors, Al Ghurair Mobility, Zhang Guibing, President of Chery International, and Zhai Xiaobing, CEO of Lepas Automotive, among other senior executives from both organisations.
The partnership marks the third strategic collaboration between Al Ghurair and Chery Group, following the successful introductions of EXEED and RELY in the region.
Unveiled globally earlier this year, LEPAS represents Chery’s most design-driven and intelligent brand to date. With the philosophy “Colourful Life, Masterful Drive,” LEPAS aims to appeal to next-generation urban drivers who value both elegance and innovation. The brand’s debut model, the LEPAS L8, promises to set new benchmarks for mainstream SUVs, combining advanced technology, refined aesthetics, and superior comfort.
“This partnership marks another major milestone in Al Ghurair’s journey with Chery,” said John Iossifidis, Group Chief Executive Officer of Al Ghurair. “With the future introduction of LEPAS into the UAE, we are building on a shared vision to redefine the future of mobility in the region and expand access to innovative automotive solutions that enhance everyday life. Our goal is to make a meaningful contribution to the UAE’s vision for smarter, greener mobility, and LEPAS is an exciting new addition to this mission.”
Adding to this, Oscar Rivoli, Chief Executive Officer, Motors, Al Ghurair Mobility, commented:
“At Al Ghurair Mobility, we are committed to providing our customers with the best mobility choices to match their lifestyles. Launching LEPAS in partnership with Chery is a huge step towards enhancing our passenger car offering and expanding our portfolio of intelligent and sustainable vehicles.”
For Chery Group, the UAE remains a key strategic market for regional expansion. Zhai Xiaobing, CEO of Lepas Automotive, described the partnership as a pivotal step in the brand’s global ambitions:
“Launching LEPAS in partnership with Al Ghurair is a significant step in our global expansion strategy. Backed by Chery’s advanced R&D capabilities and cutting-edge technologies, LEPAS is designed to deliver a new standard of premium mobility—combining elegant design, intelligent performance, and sustainable innovation to meet the evolving expectations of modern drivers.”
The introduction of LEPAS marks a significant evolution for Al Ghurair Mobility, which continues to diversify its automotive portfolio across the commercial, passenger, and luxury segments. Together with EXEED and RELY, the arrival of LEPAS solidifies Al Ghurair’s position as a leading mobility player in the UAE.
As the nation accelerates toward a smarter, more sustainable future in transport, the launch of LEPAS signals both companies’ alignment with the UAE’s broader Vision 2031 goals, prioritising electrification, technology, and elevated driving experiences.
Discover more from Private Members AE
Subscribe to get the latest posts sent to your email.
