The House of Boucheron has unveiled a new chapter of Parisian refinement in Abu Dhabi. On 16 October 2025, the French high-jewelry Maison officially opened its new boutique at The Galleria Al Maryah Island, one of the UAE’s most prestigious luxury destinations. The relocation to a more prominent, 204-square-metre space signifies not just growth, but an elevated experience.
Founded in 1858 by visionary jeweler Frédéric Boucheron, the Maison was the first to open on Paris’s Place Vendôme in 1893 – an address that continues to define the essence of French luxury. The new Abu Dhabi boutique pays homage to this legacy while intertwining the spirit of the UAE. Its glass façade, in Boucheron’s signature green, creates a prism-like play of light, echoing the emerald-cut geometry of Place Vendôme itself. Inside, black metal accents and green marble moldings reference Art Deco’s bold symmetry, softened by flourishes of nature, a constant muse for the Maison.
Stepping inside feels like entering an intimate salon rather than a retail space. The boutique’s atmosphere is imbued with a quiet familial warmth that has defined Boucheron’s heritage for generations. Clients are invited to sit around round tables and discover collections as they would stories – shared, personal, and timeless. Wallpaper inspired by 18th-century Chinese floral motifs from Atelier d’Offard and Rubelli fabrics in iridescent metallic tones add depth and artistry, each element chosen with the same care as a finely cut stone.
The boutique’s private salon mirrors the Maison’s Hôtel de Nocé flagship in Paris. Two contrasting spaces – one in soft pink damask and the other in green – are joined by a gradient carpet, merging tradition and modernity with seamless grace.
In a gesture that unites local artistry with Boucheron’s Parisian codes, Emirati artist Yasmin Al Mulla was commissioned to create an exclusive artwork for the space. Her piece reflects the rhythm of the UAE’s dunes and waves – symbols of movement, growth, and endurance – interwoven with Boucheron’s signature Grosgrain motif. This thoughtful collaboration celebrates the dialogue between heritage and horizon, echoing both nations’ devotion to beauty and artistry.
The new boutique houses the Maison’s most iconic collections, including Quatre, Serpent Bohème, and its High Jewelry creations. Each piece, whether a bold Quatre ring or a delicate Serpent Bohème pendant, reflects Boucheron’s audacious design language and savoir-faire, reimagined for the contemporary collector.
With more than 90 boutiques worldwide, Boucheron continues to shape the conversation around modern jewelry, blending artistic audacity with quiet luxury. Its new Abu Dhabi address stands as a testament to this vision, a meeting point between Paris and the Emirates, where art, architecture, and emotion converge.
Address:
Boucheron Abu Dhabi, The Galleria Mall, Level 1, Global Market Square, Al Maryah Island
