Tiffany & Co. Reveal its 2025 Holiday Campaign Starring Anya Taylor-Joy

In the run-up to the festive season, Tiffany & Co. has revealed its 2025 holiday campaign with globally acclaimed ambassador, Anya Taylor-Joy at its centre. The campaign is a cinematic tribute to love in all its forms, a statement of enduring luxury, and travels from New York to London to Toyko, tracing moments of gesture and meaning.

Filmed in Los Angeles under the direction of Jonas Lindstroem and captured by photographer Carlijn Jacobs, the campaign brings forward the house’s message: “Love is a gift.” A simple statement, but one delivered with undeniable visual elegance.

Anya Taylor-Joy appears enrobed in Tiffany’s icons, from the HardWear collection to Lock, T and Knot, and she wears the new Bird on a Rock high jewellery line. The campaign’s visual motif, a white satin ribbon winding through scenes, connects the signature Tiffany Blue Box® to moments of giving, receiving and the power of love’s exchange.

The narrative invites viewers into intimacy with a city street layered with snowfall, a hand reaching to tie a ribbon, a pause before a gift is presented. These moments carry the house’s heritage, born in New York City in 1837, into the present by emphasising not the object alone, but the emotional context that gives it meaning.

Launching globally on 28 October 2025, the campaign extends across digital platforms and select flagship locations. For Tiffany & Co., the holiday season becomes a cultural gesture that holds aesthetic, emotional and historical weight.