On 28 December 2025, Dubai will once again host the Globe Soccer Awards, one of the most influential nights in the international football calendar, and this year, it does so with AGMC stepping into the spotlight as a Platinum Sponsor.
Marking AGMC’s first-ever partnership with Globe Soccer, the collaboration signals a strategic alignment between elite sport and premium mobility, reinforcing Dubai’s growing reputation as a hub where global talent, ambition, and excellence converge.
A First Partnership, A Strategic Statement
As the official importer of BMW Group vehicles across Dubai, Sharjah, and the Northern Emirates, AGMC’s involvement reflects a broader vision beyond automotive excellence. The partnership highlights the brand’s commitment to platforms that celebrate performance, leadership, and international achievement.
Taking place in Dubai tomorrow evening, the Globe Soccer Awards will bring together football’s most influential players, executives, and decision-makers.
Driving the Awards Experience
As part of its Platinum Sponsorship, AGMC will provide a dedicated fleet of vehicles to support guest transportation throughout the event, delivering a seamless, premium mobility experience for award recipients, VIP guests, and global football figures attending the ceremony.
The initiative reflects AGMC’s emphasis on precision, service, and innovation, values closely shared by both the BMW and MINI brands, and by the elite sporting world the awards represent.
Sport, Culture, and Community
The Globe Soccer Awards are widely recognised not only for celebrating sporting excellence, but for reinforcing the UAE’s role as a global destination for world-class events. AGMC’s participation aligns with its belief in the power of sport to inspire communities, elevate emerging talent, and contribute to the region’s cultural and economic narrative.
Commenting on the partnership, Dr Hamid Haqparwar, Managing Director of AGMC, shared:
“Sport has a unique power to bring people together and inspire the next generation. At AGMC, we are proud to support platforms that celebrate excellence, ambition, and talent, while strengthening the UAE’s position as a global destination for world-class sport.”
A Global Celebration, Rooted in Dubai
Founded in Dubai, Globe Soccer has grown into one of football’s most respected international organisations. Its annual awards ceremony recognises the full ecosystem of the sport, from players and coaches to agents, executives, referees, and fans, making it a truly holistic celebration of the game.
Tommaso Bendoni, Founder and CEO of Globe Soccer, noted that AGMC’s involvement strengthens the event’s ability to deliver a world-class experience:
“Their support allows us to continue bringing together the most influential players and leaders in football, in a city that has become a natural stage for global sporting excellence.”
Beyond the Ceremony
AGMC’s partnership with Globe Soccer forms part of a wider strategy to align with sporting, cultural, and innovation-led platforms. With nearly 50 years in the UAE market, AGMC continues to support initiatives ranging from grassroots organisations to major international events, alongside ongoing CSR programmes focused on road safety and future mobility.
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