For 2026, Aston Martin expands its universe beyond the car itself, unveiling a portfolio of Experiences that place participants at the centre of the marque’s most intimate narratives.
The 2026 Aston Martin Experiences programme introduces a refined calendar of invitation-only journeys, high-performance track immersions, and rich driving adventures, each curated to translate the brand’s DNA, elegance, performance, and exclusivity into once-in-a-lifetime moments.
Four Pillars, One Philosophy
The 2026 portfolio is structured around four distinct yet interconnected pillars: ASCEND, UNLEASHED, Supertours, and Supercharged. Together, they form a spectrum of engagement, from the rarefied heights of ultra-luxury lifestyle travel to adrenaline-led track experiences designed for purists.
Every journey is limited, intentional, and layered with experiences that cannot be replicated independently, whether that is private access to motorsport legends, behind-the-scenes entry into global sporting events, or the simple luxury of driving some of the world’s most scenic routes in extraordinary company.
ASCEND: Where Access Becomes Art
At the apex of the programme sits ASCEND, Aston Martin’s most exclusive lifestyle driving experience, reserved for a maximum of 12 couples per journey. Designed as four- to five-night itineraries, ASCEND is less about destination-hopping and more about immersion, blending epic driving routes with cultural depth and privileged access.
Highlights from the 2026 ASCEND calendar read like a collector’s edition of global experiences.
In June 2026, guests will journey through France’s Loire Valley before entering the inner circle of motorsport at the 24 Hours of Le Mans. With VIP hospitality at the House of Aston Martin, behind-the-scenes access to the Aston Martin THOR race team, and encounters with racing legends, the experience reframes one of the world’s greatest endurance races through an ultra-luxury lens.
Later in the year, Italy becomes the stage for The Ultimate James Bond Experience, marking 20 years of Casino Royale. This cinematic journey invites participants to step into the world of 007 through drives and exclusive access that celebrate Aston Martin’s enduring relationship with the most iconic secret agent in film history.
The year concludes in Austin, Texas, where the Formula 1® United States Grand Prix is paired with a journey through Texas Hill Country, offering track access, driver meet-and-greets, and a distinctly American interpretation of Aston Martin luxury.
UNLEASHED: Precision, Performance, and Control
If ASCEND is about lifestyle, UNLEASHED is about mastery. Created exclusively for owners of Aston Martin’s limited-edition, track-focused models, UNLEASHED represents the brand’s highest expression of performance.
Participants are invited onto some of the world’s most iconic circuits, Circuit Paul Ricard, Red Bull Ring, and Monza among them, guided by championship-winning drivers and supported by professional coaching, technical teams, and motorsport physiotherapy. Every detail is considered, allowing drivers to explore the full potential of their cars in a controlled, expertly supported environment.
Yet even here, Aston Martin’s signature refinement remains present. Five-star accommodations, exceptional dining experiences, and evenings hosted by special guests ensure that the experience balances intensity with elegance.
Supertours & Supercharged: Bringing the World Closer
Recognising that meaningful brand engagement does not always require intercontinental travel, Aston Martin’s Supertours and Supercharged programmes extend the experience closer to home, offering regional journeys and track days that retain the marque’s signature polish.
Supertours blend lifestyle and culture: a driving journey through Marrakesh, immersive access at the Monaco Grand Prix, and a quintessentially British celebration at the Goodwood Festival of Speed. Meanwhile, experiences across China, from Hainan’s coastline to the dramatic landscapes of Tibet, reflect Aston Martin’s global reach and cultural sensitivity.
Supercharged programmes focus on dynamic performance, with track days at Millbrook Proving Ground, Silverstone’s Stowe Circuit, and Monticello, offering both owners and enthusiasts an accessible yet elevated entry point into the Aston Martin world.
More Than Driving
As Finbar McFall, Global Marketing Director at Aston Martin, notes, each experience reflects the brand’s commitment to creating memories that endure, whether through cultural discovery, performance excellence, or the thrill of a perfectly timed drive.
In an increasingly transactional luxury market, Aston Martin’s approach feels refreshingly human. It acknowledges that true desirability is built not only through product, but through emotion, through moments that cannot be purchased off the shelf.
A Living Expression of the Brand
Founded in 1913, Aston Martin has long been synonymous with British elegance, technical innovation, and cinematic allure. The 2026 Experiences programme translates that legacy into lived moments, allowing participants to inhabit the brand rather than simply admire it.
For Aston Martin owners and admirers alike, these journeys represent an invitation: to step inside the legend, to experience performance with purpose, and to engage with luxury that values meaning as much as motion.
