In 2022, Prada introduced Prada Paradoxe: a celebration of multi-dimensional femininity expressed through perpetual evolution for the woman who is never the same, yet always, uncompromisingly herself.
As an exploration of scent, self, and the liberation that comes with being undefinable,
Prada Paradoxe is the immediately recognizable signature of the woman who embraces all paradoxical dimensions and remains impossible to frame.
Four years later, this legacy of self-reinvention continues as Paradoxe deepens and evolves, embarking upon a bold new chapter for the woman whose identity remains a continuum.
Resisting fixed definitions, Paradoxe celebrates identity in motion:
an authenticity that thrives through shifting eras and the freedom of fluid self-expression. It is progression without expectation; a space of perpetual evolution where curiosity reveals individuality anew.
PRADA OPENS A NEW PERSPECTIVE ON SWEETNESS
The essence of Prada Paradoxe Sweet Chemistry lies in the reframing of sweetness,
introducing a new, fruitier dimension to the Prada Paradoxe range.
Reconciling comfort and radiance in multi-layered harmony, sharpness and softness coexist to mirror the inherent paradoxes of femininity.
“With Prada Paradoxe Sweet Chemistry, we wanted to reveal a more emotional, sophisticated kind of sweetness.
To do so, the composition plays with contrasts, airy and milky textures, floral transparency,
and comforting roundness, resulting in a contemporary version of sweetness redefined as emotion rather than intensity.
The intention was to create a scent that reveals rather than hides, one that accompanies individuality in all its facets,
translating the idea of an evolving identity through fluid contrasts, intimate yet radiant, delicate and assertive.”
Master Perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu
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