Dubai’s creative landscape welcomes a new name this October, FOYETT. Founded by Sofiya, the Dubai-based label introduces its debut collection In Form and Motion, available exclusively online from October 20, 2025.
Unlike the conventional “ready-to-wear,” FOYETT introduces a new concept: Ready to Wonder. Each piece is made-to-order in Dubai with a five-day production window, reflecting a mindful approach to sustainability and individuality. Here, clothing is about embracing fashion as a living art form.
Sofiya’s creative vision fuses her lifelong love for art, drama, and storytelling. “Fashion should tell a story,” she says.
“Each collection begins with a theme – not trends, but emotion and imagination. I wanted to create pieces that feel like wearable art while supporting Dubai’s growing presence in global fashion.”
In Form and Motion draws inspiration from the anatomy of flight, the structure of a wing, the elegance of its movement. The result is a collection that explores the duality of strength and softness, structure and flow. Think ivory day-to-night dresses that glide with every step, oversized denim blazers and mini dresses embroidered with beads, and dramatic black velvet and silk organza gowns that command attention through their movement and form.
Each piece is sculptural yet fluid, wearable yet imaginative. A design that makes you pause, observe, and wonder. The silhouettes are bold without being ostentatious, balancing artistic freedom with feminine refinement.
Behind its elegance, FOYETT also embraces a purpose-driven philosophy. Each item is crafted to order in Dubai, minimizing waste while ensuring precision and care. Prices range from AED 850 to AED 6,300, offering a contemporary-luxury experience for women who see fashion as an extension of self-expression, not conformity.
FOYETT is for the woman who move through life with curiosity, who values detail over display, and who finds beauty in restraint.
The debut collection launches October 20 and will be available exclusively online.
