Prada Beauty opens a new chapter in its evolving beauty universe with the introduction of Prada Touch, the house’s first blush, presented alongside the appointment of Bella Hadid as its first Global Beauty Ambassador.
First launched in 2023 with its Prada Color and Skin makeup and skincare lines, Prada Beauty entered the beauty space with a distinctive perspective: one that celebrates free-thinking creativity and an avant-garde approach to self-expression. With Prada Touch, the brand expands this philosophy further, introducing a new dimension of tactile colour and intuitive experimentation.
At the heart of the launch is a product designed to make makeup feel instinctive and sensory, encouraging spontaneous application and playful creativity while maintaining Prada’s unmistakable aesthetic precision.
A Touch of Colour, Designed to Transform
Prada Touch arrives as a cream-to-powder multi-use blush, engineered with a high-performance formula that shifts texture on contact with the skin. The product melts like a balm, then sets into a soft matte powder finish that creates a natural, healthy flush of colour that lasts for up to twelve hours without the need for touch-ups.
The buildable formula allows wearers to customise intensity, from a subtle wash of colour to a more defined sculpt, making it adaptable to different moods, occasions, and styles. With just one gesture, the product can be layered and blended to reshape facial dimensions, highlighting cheekbones or adding warmth to the complexion.
Designed for versatility, Prada Touch extends beyond the traditional blush category. The cream-to-powder colour can be applied to cheeks, lips, and eyes, allowing users to create cohesive monochromatic looks or experiment with layered shades that complement different skin tones.
The collection launches with eight shades, each carefully developed to flatter a broad spectrum of complexions. Drawing on Prada’s distinctive colour narratives, the palette ranges from rich mauves to delicate nudes, including: R68 Cherry, O86 Peach, P75 Tulip, P79 Mauve, P72 Dahlia, P76 Waterlily, P71 Bow, and B32 Caffè.
The Prada Triangle
In keeping with Prada’s heritage of design innovation, the product’s packaging draws inspiration from the house’s iconic triangular motif.
Prada Touch arrives in a pocket-sized compact shaped like the signature Prada triangle, rendered in a soft matte pale pink finish. The design is both tactile and practical, created for effortless application while on the move.
Adding a playful element of modularity, each compact is stackable, allowing multiple shades to connect together. This design detail invites users to curate their own collection, blending lip, blush, and eye colours in a personalised arrangement.
Colour Infused with Care
Beyond colour, Prada Touch continues the brand’s focus on skincare-infused formulas. The blush is enriched with raspberry extract, leaving the skin feeling hydrated while enhancing the complexion’s natural radiance.
The formula smooths the skin’s appearance, subtly blurring imperfections while reviving a natural-looking flush. The effect is refined yet individual, echoing Prada’s philosophy that beauty should enhance personal character rather than impose uniformity.
Bella Hadid Joins Prada Beauty
To embody this new chapter, Prada Beauty introduces Bella Hadid as its first Global Beauty Ambassador.
Recognised as one of the most influential models of her generation, Hadid represents a modern expression of individuality and confidence. Her presence aligns with Prada’s vision of beauty as something personal and evolving, revealed through the interplay of skin, colour, and form.
The upcoming Prada Touch campaign will see Hadid bring this vision to life, demonstrating how intuitive gestures and subtle colour can express both innovation and individuality.
With Prada Touch, the house extends its exploration of beauty beyond aesthetics, presenting makeup as both a design object and creative tool, one that encourages experimentation, self-expression, and a distinctly Prada approach to colour.
